Content & AI Search
Content marketing, E-E-A-T, and Generative Engine Optimization: building the authority that ranks in Google and gets your business cited by AI search.
How do you measure AI search visibility when one ChatGPT check tells you nothing?
One ChatGPT check tells you very little. Learn how to measure AI search visibility per platform, with repeated runs, and what to do with the results.
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Schema markup in 2026: what still earns rich results, and what doesn't
Google retired the FAQ rich result in May 2026. Here's the schema that still earns rich results, and what to put on the page for AI search instead.
Read the postShould you use AI to write your marketing content?
AI can draft a post in seconds, but should it? What AI-written content costs service businesses, and the expertise-led approach that still ranks and gets cited.
Read the postZero-click search is here: what AI Overviews mean for your leads
Google now answers many searches before anyone clicks. What AI Overviews actually change for service businesses, and the system that keeps leads coming.
Read the postE-E-A-T: what Google looks for, and how to show it
Experience, Expertise, Authoritativeness, Trust: Google's guidance on helpful content, and how a service business shows E-E-A-T with real proof.
Read the postGenerative Engine Optimization: a practical guide to AI search
Search is shifting from links to AI answers. How your business gets cited in ChatGPT, Perplexity, and Google AI Overviews: the practical 2026 GEO playbook.
Read the postContent marketing that compounds: the authority engine
Why most service-business content is wasted money, and how to build the topic-cluster engine that earns rankings, gives AI something to quote, and compounds.
Read the postReading about it is one thing. Installing it is another.
Every engagement begins with the Growth Blueprint: a complete audit and a 12-month roadmap that turns the ideas in these posts into a system built for your business specifically. The Blueprint takes about 4 weeks from the day you give us access to your systems.
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